Mercedes, Matchbox create die-cast car to inspire girls
Examples of the little Merc are going to be given away for free to young girls through an as-yet-unnamed nonprofit group. Mercedes says there are signs that the program could have an effect, since they tested girls’ thoughts about the toy. The girls felt the car was a boy’s toy, but they start to change their minds after watching the video about Rosqvist that’s shown above, and hearing her say, “‘They said I could never finish. So I finished first.”
You can see some of the kids’ reactions in the video below. And you may find yourself with a lump in your throat or a tear in your eye:
Lucky for all of us, the little die-cast Mercedes will be available for purchase like any other Matchbox toy next year. And proceeds from sales will go to provide more free cars and teaching materials for the nonprofit group to hand out. So it’s a win-win for everyone of all ages and genders.